2 Lessons from the Beginning of a Brand

Winning is not easy, which is contrary to most of the images that we see in the media.

Quite often when we see the gold medalist, the champion or the market leader; all that we are exposed to is their victory. We are not privy to their struggle, the countless hours of work and preparation…even the ridicule and embarrassment that it takes to become a winner.

So, this week I wanted to take you back to the beginning of my journey. Back to where it all began for me.

The image and the accompanying video above is me at 5 years old and me today.

You can see the 5  year old me is so happy and proud because I had just won my first track and field meet.  However, like I eluded to before, a picture is simply a moment in time. It doesn’t represent the full magnitude of what happened leading up to that unforgettable experience.

So, in this video I cover 2 lessons I learned from the beginning. I wish I could say I was a naturally gifted athlete who just showed up and dominated the competition but that just wasn’t the case. In the video you will see that I was in fact, the exact opposite.

Here’s what’s interesting, the lessons that I learned then are still very applicable today and they serve as the foundation for my brand.

Winning is not easy but if you apply these 2 lessons…you’ll be surprised at what you can accomplish.

Calvin Strachan made the Find a Way to Win programs after becoming a leader in several multi-million dollar sales organizations ranging from: direct sales to pharmaceutical sales to personal development.

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