How do the best producers keep going…even when they’re not seeing results? What makes the biggest difference?

Honestly, it’s their expectation. Specifically, their optimistic expectation.

Early in my career when people talked about optimism it did very little to inspire me.  Whenever the phrase, “be optimistic” came up it was usually followed by corny cliches or lame metaphors like; “are you a glass half empty or half full kinda person?”.  Truthfully, it seemed like a reckless abandonment of what was real, simply for the sake of being a wishy-washy, positive thinker.

Quite often during the pursuit of a worthy goal, adversity will strike and those with a pessimistic view will give up their quest early. Conversely,  those with an optimistic expectation will encounter set back after setback and keep moving forward.

Optimism is not about being positive just because. It’s about maintaining your vigor when the going gets tough! Believing that things will work out for you no matter how difficult it may seem…that’s optimism.

No matter what’s going on in your world, if you want to Find A Way to Win…an optimistic expectation is critical.